Good heart health starts long before a doctor’s visit — and BLACKMORES wants Malaysians to take that message to heart. In a powerful partnership with Institut Jantung Negara (IJN), the brand recently took preventive health awareness directly to the public at The IJN Heart Games 2025 at The Curve, Damansara.
Visitors were treated to free health screenings — including checks for BMI, blood pressure, glucose, and cholesterol — as well as advanced heart assessments like ECGs and ECHOs. The event reminded Malaysians of a simple but vital truth: early detection saves lives.
A Collaboration for a Healthier Malaysia
With a heritage spanning over 90 years, BLACKMORES has long been synonymous with natural, science-backed wellness. The brand’s ongoing mission? To empower Malaysians to take charge of their own health through education, nutrition, and daily preventive care.
“Our approach to preventive health is holistic,” shared Chloe Meng, Head of Marketing at BLACKMORES Malaysia and Singapore. “We want to equip Malaysians with the knowledge and tools they need to lead healthier lives — starting with awareness.”
This collaboration with IJN reflects that mission in action. It’s more than just a partnership — it’s a movement toward proactive, community-based healthcare.
Why Early Detection Matters
Heart disease remains one of Malaysia’s most serious health threats. In 2023 alone, ischaemic heart disease claimed nearly 30,000 lives, almost double from four years earlier. A 2025 nationwide study revealed that one in five adults — or about 3.6 million Malaysians — faces a high 10-year risk of developing cardiovascular disease.
Beyond the toll on families, non-communicable diseases (NCDs) like heart disease cost the country an estimated RM64.2 billion annually in healthcare and productivity losses.
“Collaborations like this allow us to connect directly with the public in meaningful ways,” said Prof. Dato’ Sri Dr. Mohamed Ezani Md Taib, CEO of Institut Jantung Negara. “Raising awareness and encouraging early detection are key to saving lives.”
A Shared Commitment to Prevention
For BLACKMORES, this event also reinforces its reputation as a trusted advocate for preventive wellness. The brand recently earned its 11th consecutive Platinum Award at the Reader’s Digest Trusted Brands 2025 Awards, a testament to the faith Malaysians have in its products and purpose.
The success of The IJN Heart Games further strengthens that legacy — showing that health awareness works best when science and community come together.
Final Thoughts
In a time when heart disease remains Malaysia’s silent killer, initiatives like BLACKMORES x IJN show what’s possible when wellness goes beyond products. By meeting people where they are — with empathy, education, and empowerment — both organizations are helping Malaysians take one step closer to a heart-healthier future.
Learn more about BLACKMORES’ range of natural supplements at blackmores.com.my.
For more on Institut Jantung Negara, visit ijn.com.my.
Muhammad Hariz