Neelofa Shares How Daia Delivers Powerful Cleaning, Long-Lasting Fragrance, and Antibacterial Protection—All in One
Putrajaya, 24 April 2025 — Laundry day just got simpler with the launch of Daia 3-in-1 Softergent Lavender, a revolutionary product that combines 2x Power Clean, a luxurious lavender fragrance, and 99.9% antibacterial protection—eliminating the need for multiple detergents, softeners, or fabric perfumes.
Designed for modern households, this innovative formula addresses the growing demand for convenience without compromising on quality. Mr. Ng Hock Guan, Country Manager of Gentle Supreme Sdn. Bhd., explains: “Today’s consumers want efficiency and superior results. Daia 3-in-1 Softergent Lavender delivers powerful stain removal, fabric softening, and long-lasting freshness—all while providing antibacterial protection. It’s the ultimate solution for busy families.”
Powered by Smart ION Technology™, the detergent ensures a deep clean by preventing dirt from reattaching to fabrics. The gentle yet effective formula works without soaking or scrubbing, making laundry effortless.
Neelofa, Brand Ambassador for Daia, praised the product during its launch: “As a busy entrepreneur and mother, I’m always looking for ways to simplify my life without compromising on quality. Daia 3-in-1 Softergent Lavender has truly transformed my laundry routine. I no longer need separate detergent, softener, or luxury perfume. It not only cleans and softens but also leaves my family’s clothes with a luxurious lavender fragrance that lasts. The antibacterial protection gives me peace of mind, knowing our clothes and kids are safe. It’s the perfect solution for all households”.
The event also featured a meet-and-greet session where Neelofa interacted with fans and shared her laundry tips. Fans were also met with Nabil (famously known in Maharaja Lawak television shows) at the event.
Daia’s 3-in-1 Softergent Lavender comes in two convenient forms:
- Liquid detergent: RM 26.90 (3.6kg bottle) / RM 11.90 (1.5kg soft pack)
- Powder detergent: RM 15.90 (2.1kg pack)
Find it at major retailers nationwide and experience the future of laundry—simplified.
About Gentle Supreme
Gentle Supreme was established in Malaysia and one of the best-known corporations in Indonesia with several decades’ worth of experience in a wide range of household and food products. Gentle Supreme brands have become one of the most trusted brands among Malaysians and continues to embrace new consumer expectations by providing household and food products of uncompromising quality.
For media inquiries, contact:
- Alif Albert: +6 012 8046 779 | alif.albert@mslgroup.com
- Samantha Philip: +6 017 3181 588 | samantha.philip@mslgroup.com
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