Love Italian food? This event has it all!
KUALA LUMPUR, 10 June 2025 — The vibrant sights, enticing aromas, and genuine flavours of Italy came to life at the launch of “Make It Authentically, Make It Italian,” a collaborative event by The Food Purveyor (TFP), the Embassy of Italy in Kuala Lumpur, and the Italian Trade Agency (ITA).
Held at Ben’s Independent Grocer (B.I.G.), Publika on 10th June 2025, the event invited food enthusiasts to immerse themselves in the essence of Italy through captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium ‘Made in Italy’ goods.
The event was officiated by Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, alongside Mr. Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd.
Guests enjoyed an immersive Italian culinary experience, highlighted by a live cooking demonstration from renowned Italian chef Stefano Criber, who expertly prepared pasta in a traditional cheese wheel. Attendees also sampled iconic Italian dishes, including fresh homemade pasta, crisp salad, and classic Tiramisù. Complimentary illy coffee and Fabbri gelato were served, completing the gastronomic journey with delicious, high-quality, and authentic “Made in Italy” ingredients.
“Our culinary heritage and the exceptional quality of Italian products are a great source of pride for all Italians,” said Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency in Kuala Lumpur.
She emphasised the event’s purpose: “This gathering reflects our commitment to raising awareness of authentic Italian food products and celebrating their unmatched quality. I hope everyone seizes this opportunity to experience the richness of Italy’s culinary tradition firsthand.”
Mr. Ivan Tan, Group Executive Director of The Food Purveyor Retail Sdn Bhd, added, “Partnering with the Italian Trade Agency allows us to offer our shoppers more than just products. We’re sharing a story, a culture, and a memorable experience. At The Food Purveyor, our philosophy is that food is a powerful link to heritage, tradition, and community. Through this collaboration, we are thrilled to bring the authentic richness of Italy’s food culture to our customers, presenting them with premium products that celebrate both quality and enduring flavours.”
This special collaboration between The Food Purveyor and the Italian Trade Agency aims to further promote the rich heritage and exceptional culinary craftsmanship of Italian products in Malaysia. Together, they seek to foster a deeper appreciation for the authentic flavours, time-honoured traditions, and unique stories that define ‘Made in Italy‘.
An exclusive selection of authentic Italian products is now available at Village Grocer, Ben’s Independent Grocer, The Food Merchant, and BSC Fine Foods—bringing the true taste of Italy straight to your home.
For more information on Make It Authentically, Make It Italian, please visit https://villagegrocer.com.my/, https://big.com.my/, and www.bscfinefoods.com.
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