Samsung Malaysia Electronics, 30 May 2025 — The eagerly awaited eighth edition of the Samsung LazMall Super Brand Day returns on 30 May 2025, showcasing a stellar line-up of Samsung’s latest innovations at exclusive prices for one day only.
This year’s theme, “Samsung All-Star Sale”, highlights a wide range of premium products across mobile devices, home appliances, TVs, and displays, offering tailored deals designed to meet the needs and passions of Southeast Asian consumers.
As one of the largest online sales events hosted by Samsung Electronics in partnership with Lazada, a leading e-commerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day invites shoppers across the region to enjoy special promotions, limited-time discounts, and exciting interactive activities.
For those seeking cutting-edge mobile innovations, the Galaxy S25 Series is a must-see. This true AI companion delivers a natural and context-aware mobile experience, alongside professional-grade photography and videography features. Enhance your AI experience further with the Galaxy Ring, Samsung’s most compact and stylish wearable, which pairs seamlessly with Galaxy devices to provide personalised insights into sleep, health, and wellness tracking.
Homeowners can elevate their living spaces with the latest immersive viewing experiences, perfect for productivity, entertainment, and gaming, available with the new Samsung 2025 AI TV and the Odyssey 2025 Monitors. Simplify daily chores with secure, AI-powered home solutions like Samsung’s Bespoke AI appliances, designed to help you do less and live more.
To make the shopping experience even more engaging, Samsung will introduce an interactive game where shoppers can claim promo codes and win significant savings while purchasing Samsung’s all-star products on Lazada.
Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania, shared: “At Samsung, our consumers are at the heart of everything we do. We’re thrilled to partner with Lazada once again to offer shoppers in Southeast Asia a fun and convenient way to purchase the latest premium Samsung products they know and love. Savvy consumers looking to get their hands on their wishlisted devices and appliances will be delighted by the exclusive ‘All-Star Sale’ deals—these are not to be missed.”
Discover more about Samsung x Lazada Super Brand Day at Lazada’s official event page.
Download the Lazada app via the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, energy-efficient home appliances, network systems, and memory, system LSI, foundry and LED solutions, while delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom at news.samsung.com.
SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)]
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For over 13 years, Lazada has driven progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through commerce and technology. Today, a thriving local ecosystem connects approximately 160 million active users to more than one million active sellers monthly, facilitating secure transactions via trusted payment channels and Lazada Wallet, supported by the region’s largest homegrown logistics network.
For media enquiries, please contact:
Jane Goh
MSL Group Malaysia
jane.goh@mslgroup.com / (+6013) 312 1027
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