WhatsApp could be working on a new feature that enables users to develop personalised AI chatbots within the app, according to recent findings. This move aligns with Meta’s broader push into artificial intelligence, as the company continues integrating AI tools across its platforms.
A report from WABetaInfo reveals that WhatsApp is testing an option allowing users to create custom AI assistants. These chatbots could be tailored for specific purposes, such as business support, personal productivity, or entertainment.

While details remain limited, the feature is expected to leverage Meta’s existing AI technology, similar to the AI chatbots already available on Instagram and Messenger.
If implemented, this functionality could provide businesses and individuals with a more interactive way to engage with their audiences. For instance, companies might deploy AI chatbots to handle customer inquiries, while users could design personal assistants for tasks like scheduling or reminders.
The feature is still in development, and there’s no official confirmation from WhatsApp or Meta regarding its release timeline. However, given Meta’s recent AI advancements, it wouldn’t be surprising to see this capability roll out in a future update.
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