Huawei teases real-time style and colour adjustment feature on the new Huawei Pura 80
Huawei’s upcoming phone — the new Huawei Pura 80 — is set to revolutionise mobile photography with advanced AI-driven camera capabilities. According to insider reports, the device will feature real-time style and colour adjustment tools, allowing users to fine-tune their photos before capturing them. This innovation builds upon the AI-assisted photography seen in previous models, offering greater creative control.
Real-Time Adjustments & Customisation

The new camera system will reportedly enable users to modify the style and colour tone of their shots in real time. This means photographers can preview and adjust effects such as contrast, saturation, and warmth before pressing the shutter button. The feature is expected to be particularly useful for enthusiasts who prefer manual customisation over automatic enhancements.
Advanced Hardware & Software Integration

The Pura 80 is rumoured to include upgraded hardware to support these AI features, potentially featuring an improved image signal processor (ISP) and next-generation neural processing unit (NPU). Additionally, Huawei’s proprietary XMAGE imaging technology is likely to play a key role in delivering high-quality results.
Huawei Pura 80 Expected Launch & Availability

“Personalized style, freeze as you like. On June 11th at 14:30, the #HuaweiPura80# series and all scenario new product launch conference will be held, so stay tuned!
Huawei Pura 80 was set to launch on June 11th in China on 2.30 pm, and there were already reviews on the phone on various platforms. The phone costs roughly about RM4,150, but there are yet news about the phone being released globally.
Verdict
With its real-time style and colour adjustment capabilities, the Huawei Pura 80 promises to elevate mobile photography to new heights. By combining cutting-edge AI with powerful hardware, Huawei continues to push the boundaries of smartphone imaging technology.
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