Deadpool is back on the big screen, and the teaser is here to announce it!
As Deadpool says in the ‘Deadpool & Wolverine’ teaser, he is here to save the cinematic universe, claiming himself as the messiah. A Marvel Jesus, if you will. But how exactly will he do that? Let’s find out.
To Save The MCU From What?
From Disney, essentially. Disney owns the Marvel Cinematic Universe. And since the pandemic, Disney has made multiple dangerous business decisions.
Because of the pandemic, Disney believes streaming services are the future of cinema. While it is true at a certain point, Disney has been recklessly invested in its own streaming service, Disney+.
Disney+ releases multiple shows in a year, with the cost of millions of dollars per episode. Series were done without a show bible and showrunners. But the most concerning business strategy by the company is releasing their movies on Disney+, in less than three months after their theatrical release. When this happens, the audience will think it is better for them to wait a couple months rather than to spend tickets and watch ‘em in theaters.
Relying solely on its streaming service with oversaturating content will cause Disney to lose time for marketing, overwhelm the subscribers, and lose profit in the theaters.
What Deadpool Teaches Us About Business
Deadpool is a recognizable brand. Before his solo movie in 2016, Deadpool was already popular in the comics, merchandise, and video games. So, any content from Deadpool, movie or series, is wanted by the fans. Not to mention, Ryan Reynolds already has tons of fans. The audience is already strongly established.
However in Disney+, they are making content for characters that the fans barely know. Moon Knight, Ms Marvel, She-Hulk, and Echo. Most people don’t recognize these brands. Without compelling stories and perfect marketing, people won’t get excited to see them on screen.
The only director whom I believe can turn a bunch of D-list characters into masterpieces is James Gunn. Just look at how he turns a bunch of comic book nobodies into iconic characters, like Guardians of the Galaxy and Peacemaker.
And that brings us to the next business strategy – marketing. As soon as Disney bought the 20th Century Studios which includes the rights to X-Men characters like Deadpool, the marketing began.
Deadpool 3 announcement videos featuring Ryan Reynolds and Hugh Jackman, a reaction video with Deadpool and Korg, and that funny skit about Deadpool apologizing to David Beckham. Fans wait with excitement!
In Disney+ however, it releases about five to eight content per year! With so many series and movies to be released per year, Disney will only have less than a couple of months to market their content. And it is not enough to hook the audience.
Maximum Effort?
Maximum effort, indeed. Disney can learn valuable lessons from Deadpool. It needs to focus on the established fandom, unyielding marketing strategy, quality than quantity, and most important of all, the story.
Yeah, yeah, yeah. Arts and writings are important in making content. But at the end of the day, it’s all about money. If Disney wishes to keep its throne in the entertainment industry, it has to focus on effective business strategies.
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